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First ‘Guardians of the Galaxy’ Trailer During Super Bowl?


We have yet to see any footage from Marvel’s upcoming Guardians of the Galaxy, set to hit theaters August 1st.  With the release date coming up fast, it’s a bit odd that Disney and Marvel Studios haven’t started advertising for the blockbuster yet.  There has been speculation for a couple months now that we may get our first glimpse of Guardians in an ad during Super Bowl XLVIII on February 2nd, which would be the ideal time to launch an ad campaign.

Now, Screen Crush has reported that Disney is trying to buy a third spot during the Super Bowl, and they are guessing this spot may be filled by the first Guardians of the Galaxy trailer.  Along with Guardians, they speculate the other films that have already been confirmed, and which could appear during the big game.  Here’s what they have to say about it:

New word says that Disney is actively trying to acquire a third spot during the 2014 Super Bowl, with speculation that they will use that time to publicly reveal the first ‘Guardians of the Galaxy’ trailer. The previous two spots will go to ‘Captain America 2′ and ‘Need For Speed’ and the only additional film on their 2014 slate that would make sense for such an expensive buy is their other Marvel film this summer.


This is great news to hear, and I want to take a few minutes to explain why Disney should utilize their time by showing us footage from Guardians before it becomes too late in the day.

  1. The pure fact that Marvel is releasing a blockbuster film seven months from now, with characters that are not known by general audiences.  Just over half a year doesn’t leave a whole lot of time to advertise the film, and it is pretty unusual for Disney to wait this long to capitalize on the GotG property.  Unless they decide to do a rapid-fire campaign and release trailers, TV spots, action figures, etc. in succession over the next few months to up the hype, they should really focus on putting a 30-second teaser on television in front of millions of viewers next weekend.
  2. Guardians of the Galaxy has now been done filming for about a month and a half now, going on two months.  There’s no reason or excuse anymore to not be able to conjure up a 30-second TV spot for the big game.
  3. Why not attach the first Guardians trailer to Captain America 2 in theaters?  It’s simple; if Marvel waits until April 4th to show audiences the first official look at their next big movie, that leaves under four months until Guardians is released in theaters itself.  Four months is not nearly as much time as it may sound.
  4. Even if Disney & Marvel wait to release the first trailer of Guardians before Need for Speed, that’s still March 14th, which at that point might as well be April 4th.  There’s no real difference with that scenario.
  5. If Marvel decides to upload the trailer online before it hits theaters in mid-February, and promote it via Facebook, Twitter, and whichever other news sites, then it won’t reach nearly as many people as it would if presented in a major movie theater, or again, in front of millions of viewers during the Super Bowl.


I’m not going to say that I’m necessarily concerned about Disney & Marvel Studios’ schedule for advertising Guardians of the Galaxy, but at this point just more or less puzzled.  These are two of the biggest film studios in the game today, and I’m not about to question their plans or ideas whatsoever; but if they want to kick off the ad campaign for their 2014 Summer blockbuster, their best bet is to use their Super Bowl time wisely next weekend and make room for Guardians.

What do you think of Marvel and Disney’s odds of sticking a GotG teaser in during Super Bowl XLVIII? The game airs live on Sunday, February 2nd on FOX.

Marvel’s Guardians of the Galaxy is set to hit theaters August 1st, 2014, directed by James Gunn, and starring Chris Pratt, Zoe Saldana, Bradley Cooper, Vin Diesel, David Bautista, Lee Pace, Benicio Del Toro, and John C. Reilly.

Written by Josh Sazin on January 22nd, 2014, with a link to Screen Crush.


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This entry was posted on January 22, 2014 by in Reel News, Reel Talk.
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