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We have yet to see any footage from Marvel’s upcoming Guardians of the Galaxy, set to hit theaters August 1st. With the release date coming up fast, it’s a bit odd that Disney and Marvel Studios haven’t started advertising for the blockbuster yet. There has been speculation for a couple months now that we may get our first glimpse of Guardians in an ad during Super Bowl XLVIII on February 2nd, which would be the ideal time to launch an ad campaign.
Now, Screen Crush has reported that Disney is trying to buy a third spot during the Super Bowl, and they are guessing this spot may be filled by the first Guardians of the Galaxy trailer. Along with Guardians, they speculate the other films that have already been confirmed, and which could appear during the big game. Here’s what they have to say about it:
New word says that Disney is actively trying to acquire a third spot during the 2014 Super Bowl, with speculation that they will use that time to publicly reveal the first ‘Guardians of the Galaxy’ trailer. The previous two spots will go to ‘Captain America 2′ and ‘Need For Speed’ and the only additional film on their 2014 slate that would make sense for such an expensive buy is their other Marvel film this summer.
This is great news to hear, and I want to take a few minutes to explain why Disney should utilize their time by showing us footage from Guardians before it becomes too late in the day.
I’m not going to say that I’m necessarily concerned about Disney & Marvel Studios’ schedule for advertising Guardians of the Galaxy, but at this point just more or less puzzled. These are two of the biggest film studios in the game today, and I’m not about to question their plans or ideas whatsoever; but if they want to kick off the ad campaign for their 2014 Summer blockbuster, their best bet is to use their Super Bowl time wisely next weekend and make room for Guardians.
What do you think of Marvel and Disney’s odds of sticking a GotG teaser in during Super Bowl XLVIII? The game airs live on Sunday, February 2nd on FOX.
Marvel’s Guardians of the Galaxy is set to hit theaters August 1st, 2014, directed by James Gunn, and starring Chris Pratt, Zoe Saldana, Bradley Cooper, Vin Diesel, David Bautista, Lee Pace, Benicio Del Toro, and John C. Reilly.
Written by Josh Sazin on January 22nd, 2014, with a link to Screen Crush.