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Which Movies Should get Ads during Super Bowl XLVIII?

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Perhaps one of the biggest ways to advertise a product is to pay massive amounts of money for 30 seconds of air time during the NFL Super Bowl. While most commercials during the ‘big game’ usually advertise Beer, cars or food, each year usually brings snippets of around five or six movies.

Most of these are Summer blockbusters, and are sometimes the first official look audiences get from a movie. In past years, studios like Marvel, Disney, 20th Century FOX and Universal pay top-dollar to showcase their upcoming films, and with 2014 shaping up to be a huge year for franchise films, it’s kind of hard to guess which ones will appear.

I’m going to simply list off six blockbuster films that I think could get some air time during Super Bowl XLVIII.

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Transformers: Age of Extinction

Why? Well, Michael Bay + Big money + the fact that we haven’t seen any footage from the film yet, which is due out in June. Like the previous films in the Transformers series, odds are we’re going to see a brief-but-explosive snippet of the upcoming installment.

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Guardians of the Galaxy

Same story here for Marvel as with Michael Bay’s Transformers. We have yet to see any official footage from the film aside from the leaked test footage from Comic Con, and the movie is due out at the start of August. My thoughts are we’ll see Marvel put forward a teaser for the upcoming space epic during the Super Bowl, followed by the first official trailer attached to Captain America 2 in April.

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The Amazing Spider-Man 2

Again, this is a Marvel-made franchise. Obviously the marketing for The Amazing Spider-Man 2 is going to be big, with a clip from the film already being released on TV during the live coverage of New Year’s Eve in Times Square. While the first Spidey film was not advertised at the Super Bowl in 2012, I have a feeling that’s going to change this year.

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Godzilla

One of the biggest monsters in cinematic history is getting a reboot in 2014. With modern tech and CGI, all we’ve seen so far is a trailer that didn’t feature much of Godzilla himself. I think that Legendary Pictures & Warner Brothers could show us a similar, shorter teaser, just to build the hype up even more.

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Captain America: The Winter Soldier
OR X-Men: Days of Future Past

It’s a tie here for me, though I think one of them, if not both, will make it on the screen during the big game. Again, this is all Marvel. Keep in mind the fact that X-Men: DoFP is 20th Century Fox’s second most expensive movie next to Avatar, so maybe Marvel will dish out a bit of cash to advertise the new X-Men film. As for Captain America, which hits theaters April 4th, it’s also possible we could see a sort of last-minute teaser to up the Marvel hype even more.

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Maleficent

This, for me, is really hit-or-miss. But, it’s not out of the question for a Super Bowl commercial. Remember that it is being distributed by Disney, who has previously put Super Bowl spots for Alice in Wonderland, John Carter, and Pirates of the Caribbean. Definitely not far-fetched given the distributors.

What do you think? Which movies do you think, or hope, will make it as advertisements during Super Bowl XLVIII?

Written by Josh Sazin on January 15th, 2014

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